Our brain knows a good thing when it hears it.
Yet no one wants to hear the same thing over and over so our mind has the power to set aside the basic pattern to look for angles of inflection that appeals to us. We like what we want to like … which allows ‘new and fresh’ to often be ‘old and recycled’.
No one demonstrates this logic better than The Axis of Awesome: 4 Chords Official Music Video
Bonus musical number!